Eyetrack III – What You Most Need to Know


Eyemovement study 2005

While testing our participants’ eye movements across several news homepage designs, Eyetrack III researchers noticed a common pattern: The eyes most often fixated first in the upper left of the page, then hovered in that area before going left to right. Only after perusing the top portion of the page for some time did their eyes explore further down the page.

Eyetrack III – What You Most Need to Know

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