Neat video.

So the guy who came up with WiFi, Expedia, Exterra tells all about the importance of naming.
Is a good name a important to success? What about bad names? They highlight the name iPod as a bad name, but the product is so awesome it didn’t matter. I’m about half-way through this video, and it actually has my attention (as you know, this is a big deal if you can keep my attention). So … before I have to go out and this post falls into the “almost done” status … I’m just going to post because man, this is too interesting not too!

Posted on PodTech.net: Blog – Blog Archive – Just wha’ts in a name? A lot listen to Scoble talk with Edward Saenz (found it by reading the PodTech.net blog RSS feed at RSS2.com).