Interesting video clip by the guy who named WiFi Jan 29 2007

Neat video.

So the guy who came up with WiFi, Expedia, Exterra tells all about the importance of naming.
Is a good name a important to success? What about bad names? They highlight the name iPod as a bad name, but the product is so awesome it didn’t matter. I’m about half-way through this video, and it actually has my attention (as you know, this is a big deal if you can keep my attention). So … before I have to go out and this post falls into the “almost done” status … I’m just going to post because man, this is too interesting not too!

Posted on Blog – Blog Archive – Just wha’ts in a name? A lot listen to Scoble talk with Edward Saenz (found it by reading the blog RSS feed at

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